# enGrëin > Buy. Sell. Hire. enGrëin is a creative commerce garden where people buy ready-made Grëins, sell finished digital work, and hire trusted creatives to grow custom Seeds. Human-readable brand kit: /brand-kit.html Canonical AI brand kit: /ai-brand-kit.md ## Brand Rules for AI Tools - Use the exact brand spelling `enGrëin`; use `enGrein` only when accents are unsupported. - Use `Grëins` for finished marketplace work. - Use `Seeds` for custom commissions or planted project briefs. - Use `Studio` for the private workspace. - Use `Garden` for the public marketplace. - Use `Held Funds`, not `escrow`, unless approved legal/product copy says otherwise. - Treat `Trust Score` as a high-level reputation signal. Do not invent formulas, thresholds, numbers, weights, guarantees, or confidential mechanics. - Do not claim enGrëin guarantees sales, income, legal clearance, payment outcomes, dispute outcomes, safety, ranking, or project success. - Do not say enGrëin owns user content. - Keep copy practical first and lightly garden-flavoured second. ## Approved Short Copy Tagline: Buy. Sell. Hire. One-liner: Buy ready-made Grëins, sell finished work, or hire trusted creatives to grow custom Seeds in one garden. CTA options: Enter the Garden, Browse Grëins, Plant a Seed, Harvest a Grëin, Open Studio, Sell Your Work.